How Yuno Scaled to 20 Sales People Sharing Proposals via Papermark

Yuno is a payment orchestration platform that helps businesses optimize their payment stack, increase approval rates, and reduce costs. As a rapidly growing startup in Latin America, they needed an efficient way to manage and track their sales proposals across a growing team of sales representatives.

Founded in 2022, Yuno is revolutionizing the payment landscape by enabling companies to manage all payment methods and fraud providers through a single integration. With operations across multiple regions including Bogotá, Singapore, New York, and São Paulo, Yuno helps businesses:

Access 300+ global payment methods through one integration Optimize transaction routing and approval rates Manage subscriptions and recurring payments efficiently Reduce payment fraud with advanced risk management Simplify reconciliations and payment analytics With operations expanding rapidly across the Americas, Europe, Asia, and Africa, Yuno needed a scalable solution to support their mission of making global payments effortless and accessible for businesses of all sizes.

Yuno's Challenge

As Yuno's sales team expanded to 20 people, they faced several challenges in their sales process:

1. Proposal Management: With multiple sales reps creating and sharing proposals, maintaining consistency and quality became difficult
2. Version Control: Sales materials were frequently updated, making it hard to ensure all reps were using the latest versions
3. Engagement Tracking: No visibility into how prospects were interacting with their proposals
4. Follow-up Efficiency: Sales reps were spending too much time manually following up with prospects without knowing if they had reviewed the materials

Two Strategic Use Cases with Papermark

Yuno leverages Papermark in two distinct ways through separate team accounts:

1. Sales Team Account: Used by their 20+ sales representatives to share sales decks with prospects, track engagement, and receive real-time notifications when potential clients view their materials.
2. Fundraising Account: Dedicated to investor relations, allowing Yuno to maintain a professional data room for fundraising activities with custom branding and granular access controls.

This dual approach has enabled Yuno to maintain separate, secure environments for both customer-facing materials and confidential investor documents while benefiting from Papermark tracking and analytics capabilities across both use cases.

Results

After implementing Papermark for their sales proposal process, Yuno experienced significant improvements:

• Increased Sales Efficiency: Sales reps saved hours each week by eliminating manual follow-up guesswork
• Higher Conversion Rates: More informed follow-up conversations led to better conversion rates
• Improved Proposal Quality: Standardized templates and version control ensured consistent, high-quality proposals
• Better Sales Intelligence: Management gained visibility into which proposals and sections were most effective
• Faster Onboarding: New sales reps could be onboarded quickly with access to proven proposal templates

The Yuno team continues to use Papermark as a core part of their sales strategy as they expand across Latin America, maintaining the same level of insight and efficiency that helped them scale their sales team to 20 people and beyond.