SharePoint Analytics in 2025: What's Inside

SharePoint analytics provides insights into how users interact with your site and documents. This article explores SharePoint's analytics capabilities and compares them with papermark's specialized document analytics features.

SharePoint site usage analytics overview

SharePoint provides built-in analytics through the site usage page, accessible via the settings gear icon. Here's what you can track:

Overall traffic metrics

• Unique viewers (total individual visitors)
• Site visits (total number of visits)
• Traffic patterns and trends
• Daily, weekly, and monthly statistics

Content analytics

• Most viewed pages and documents
• Popular content across the site
• News post engagement
• Document library usage

Time-based analytics

• Daily unique viewer trends
• 7-day, 30-day, and 90-day views
• Traffic patterns by time of day
• User engagement duration

Key SharePoint analytics features

Unique viewers tracking

• Shows total individual visitors to the site
• Tracks activity across pages, documents, and news
• Provides daily trends for 7, 30, and 90-day periods
• Includes lifetime viewer statistics (from February 2018)

Site visits monitoring

• Tracks total number of visits to site content
• Includes both internal and external visits
• Provides historical comparison data
• Shows traffic patterns over time

Popular content analysis

• Lists most viewed pages and documents
• Tracks news post engagement
• Shows content popularity trends
• Includes file type and access patterns

External sharing insights

• Tracks files shared with external users
• Monitors external access patterns
• Shows sharing link usage
• Includes last modified information

Papermark's enhanced analytics capabilities

Unlike SharePoint's general site analytics, papermark specializes in document-level tracking with features like real-time page views, NDA tracking, and detailed viewer insights that help businesses understand exactly how their documents are being accessed and used.

Page-by-page analytics

• Track time spent on each page
• Monitor scroll depth and engagement
• View version history
• Track page-by-page completion
• Associate with data rooms

Geographic and device insights

• Country-level tracking
• City-level analytics
• Device type information
• Operating system details
• Real-time location data

View session analytics

• View duration and timing
• Document download status
• NDA signing tracking
• Verified visitor information
• Real-time session monitoring

Advanced tracking features

• Real-time updates
• Custom domain support
• Dynamic watermarking
• Screenshot protection
• Password protection

Feature comparison

Getting started with papermark analytics

Papermark offers a free plan with comprehensive analytics features. To get started:

1. Sign up for a Papermark account
2. Upload your documents
3. Share them with your audience
4. Access analytics through the intuitive dashboard

Try papermark analytics free

Conclusion

While SharePoint provides basic site usage analytics as part of Microsoft 365, papermark offers specialized analytics features specifically designed for document sharing and data rooms. With real-time tracking, detailed insights, and specialized data room analytics, papermark provides a more comprehensive solution for businesses looking to understand how their shared documents are being accessed and used.

For businesses focused on document sharing and data room management, papermark's analytics capabilities offer a more targeted and feature-rich solution compared to SharePoint's general-purpose analytics.

Ready to experience advanced document analytics? Try papermark today and get detailed insights into your document sharing activities.